Welcome to the second part in our series on the basics of branding!
If this topic is new to you and/or you haven’t done so already, you might want to first read our article called Branding 101 before moving forward with this one. We promise we’ll be waiting right here when you come back!
So now that we’ve learned about the importance of branding and some of the beginning steps you should take for your business, let’s continue by covering what comes next after Branding 101.
People have too many choices today when it comes to making purchases, and that is one of the reasons that branding is a key component to success in business. Never forget that buying is associated with emotion and people tend to base their choices on trust. Therefore, your goal is not only to initially gain consumer trust, but also to build and maintain people’s belief in your brand as time goes by and your business grows.
After you’ve got your business up and running, that’s great, but as you know, the work is certainly far from over, especially in regards to branding. In fact, that’s when it really begins, as you’ll now start finding out how consumers actually feel about and respond to your product or service. Whether it’s in the form of direct correspondence, reviews, or news media, you should finally be getting some feedback and insight as to what people think of your business.
Remember, a brand is not really what YOU think about your product or service, it’s the way other individuals feel about it! So, you want to not only meet the consumer’s expectations, you want to exceed them if possible. That’s the way to create the difference between you and your competition. Giving consumers more quality and/or better service is an ideal way to establish and position your brand.
In addition, once you start advertising and making sales, you’ll begin to discover which market your mostly appealing to. Whether it’s the group you were actually aiming for or slightly different results, the point is to pinpoint your target market and adjust your approach/strategy accordingly. First, you find the right people to buy your goods, then you consistently make them happy, then eventually you have your reliable brand!
So now that you’ve read these 2 brief articles, hopefully you’re a bit better prepared for the branding of your business. Though there is still much more to learn, your best teacher will be real-life experience along with getting to know YOUR market inside and out. Also, continuing your market research is highly recommended for finding more specific information regarding your particular product or service. Please check back for more on this subject in the near future, but for now, good luck with your brand new business!
At Swift Whale Creative we invite you contact us to give your brand a Kick Start!