Charlie Bit My Finger, David After Dentist, the Dos Equis guy – if these viral media posts all have one thing in common, it’s that you’ve probably seen them before. That’s because like the common cold, once a post goes viral it’s on Twitter, Facebook, Tumblr, Youtube, Reddit, and just about everywhere else. So, imagine if even one of these viral superstars linked back to you, or to your company.
Viral Marketing is Never Going to Give You Up, or Let You Down (or Run Around and Desert You)
Okay, so maybe a good ol’ fashioned Rickroll doesn’t really say a lot about your brand development but the question is, how exactly do you marry quality content with the free advertising power of viral marketing? You focus on the key elements of reblogability. If you want someone to hit “share” what you need to do is give them something worth sharing in the first place.
Step One: Get Content.
Heart-warming, heart-breaking, funny, informative, or shocking; these are the five types of viral posts. Depending on your target audience, the type of content you produce is ultimately up to you, but it’s a good idea to keep in mind that reblogs are forever – and that means for better or for worse.
If you have hilarious, current, or engaging posts and videos, your brand identity will become synonymous with those things. Always focus on content that relates to you or your brand, but don’t sacrifice style for sales; social media marketing isn’t a pitch, it’s a long-term commitment.
Step Two: Get Noticed.
Getting noticed and going viral aren’t the same things. Like blogging, viral networking relies on the same basic principles: SEO keywords/tags, person-to-person networking, and competitive engagement. But, getting your post or video public is not going to enviralize you overnight. Yes, that’s a word. While solid networking and great content is half the battle, there’s often no rhyme or reason to winning the war. In the end, viral videos go viral for a variety of reasons and sometimes that reason is because it’s 2:00am on a Tuesday so hey, why not? Don’t take it personally if your content doesn’t take off right out of the gate – it will still get noticed but fame is a fussy, fickle friend.
If Your Content is Difficult to Favorite, Reblog or Discuss, Ain’t Nobody got Time for That
While internet superstars like Ms. Kimberly “Sweet Brown” Wilkins might have gone viral by accident, if you want to increase your own chances of creating viral content always be sure that you:
- host content on an easy to navigate website or host
- keep reblog buttons and favicons easy to find/use
- maintain similar/same usernames website to website
- network (please follow, subscribe, or like this post)
- engage your audience with feedback/questions/polls
Step Three: Get Comfy
Sit back and relax; you’re in this for the long haul. If your ultimate goal is to go viral, the more content you produce, the more likely it is that your content will eventually take off. Try to resist the urge to crank out content for the volume and not the value. Good content eventually gets noticed – you just might need a little help networking along the way.