Though they’ve been around and in regular use for some time now, many people may still be wondering, exactly what are infographics?
Basically, they are just what the term implies, a combination of information and graphics in a visual presentation. But what separates them from typical/traditional graphs and charts is the pleasing way in which the layout is designed. When a ‘sign’ contains too much or ‘messy’ info, it can be rather difficult to read and understand, so an infographics main purpose is to present pertinent info both quickly AND clearly.
Although infographics actually date as far back as 5,000 years ago in the form of cave paintings and hieroglyphics, they have been a big part of mainstream media and marketing since the mid twentieth century. Whether for print, online purposes or both, utilizing infographics can be a great way to properly explain something while creating quality engagement at the same time.
Enhancing your customer’s or website visitor’s experience is of course very important, and that’s where infographics can come into play. They allow you to present often-complex info in a way that is easy to comprehend, and people certainly appreciate that.
Infographics typically contain 3 elements including visual, content, and knowledge.
- The visual elements could entail graphics, color-coding, and reference icons.
- The content elements may involve such things as statistics, time frames, and references.
- The knowledge element would simply be the message and/or facts.
Furthermore, they can be used for all kinds of purposes, from communicating a simple message to presenting perplexing data in a non-confusing fashion. From brochures to webpages, there are several circumstances for which they may be your best option for conveying information. Regardless of what you use them for, statistics and studies show that they definitely do grab AND keep people’s attention!
Most importantly you want infographics to be clear yet creative by incorporating vivid colors and eye-catching images. Also, always make sure that the info you enter is both useful and verifiable, as incorrect data creates those hide under the table moments we could all do without.
So, now that you know infographics can be an effective way to present information. If you aren’t already implementing them, then the next step would be figuring out how they can work for your business. In fact, you can try creating infographics yourself online, and some websites even offer this feature for free.
If you need some funky, cool infograpics for a presentation or event; give us a shout: contact us